Luz, Paulista and Pinheiros stations of the Line 4-Yellow, in São Paulo, will receive 12 interactive digital doors. This is a new visual resource focused on orientation campaigns, service messages and advertisements.
It will work as follows: through a sensitive camera, it will be possible to quantify the number of passengers that crossed the doors, as well as measure the real-time audience of that audiovisual material being transmitted and even make a facial recognition with the objective of analyze the behavior of the user.
“The screen is able to read the emotions of the passenger, perceiving in their facial expressions the reactions to the message transmitted,” explains in a note, the operator ViaQuatro, responsible for the management of the stations.
“It is an innovative technology that comes to collaborate in the creation of new strategies for specific audiences, seeking more effectiveness in the exchange of important messages or even the increase in sales,” says the president of ViaQuatro, Harald Zwetkoff.
With information by Veja SP
