MetrôRio, operator of the subway system in the city of Rio de Janeiro, launched the institutional campaign “The subway is like this without you” which has as its backdrop the song “I’m like this without you”, a hit performed by the duo Claudinho & Buchecha and also by Adriana Calcanhoto. With the initiative, Metrô hopes to draw the attention of its customers who stopped using the system due to the pandemic and bring them back at a time when various activities, such as face-to-face work, return to normal.
The concessionaire, which lost around 80% of its passenger flow during the height of the pandemic, is beginning to see a gradual growth in the number of trips. Today, the drop is approximately 40%.
Listen to the campaign soundtrack, in Portuguese:
